There are plenty of articles, and books, about being an effective organisational consultant. This is not another of those to join the pile. I am going to concentrate specifically on the dos and donts of being a consultant specialising in emotional intelligence. To my mind there are two big extra problems over and above those of consultants in general. (1) Peoples, including clients, expectations are higher. And (2) it is very tempting, but fatal, to oversell what you can offer.
First, the issue of expectations. Like people who take on any consultant, what the clients of EI consultants are really interested in in the long run is whether you produce the goods, whether you are able to generate the kinds of change in their organisation that they are looking for, and thus increase their organisational effectiveness and in the case of a commercial organisation profitability, in the direction and to the extent that they hope. It takes a while, however, to work out whether you are going to be able to deliver. But meanwhile, they will very quickly be able to assess whether in their dealings with you they experience you as emotionally intelligent. And that will be another one of their expectations, even if not explicitly expressed as such. So, quite rightly, it is important that process matches content, and that not only does the EI consultant help generate emotionally intelligent working in the organisation, and facilitate the development of the emotional intelligence of the members of the organisation, but also that he/she acts with emotional intelligence personally while doing so. Hence in part the importance in the training process of EI consultants of not only learning about EI and how to promote it, but also of enhancing ones own emotional intelligence. However, it is not only a question of being seen to be emotionally intelligent, you actually have to be emotionally intelligent too. Just as you cant teach someone French if you dont speak French yourself, so too you cant foster emotional intelligence if you arent reasonably emotionally intelligent yourself.
Next, the other side of expectations: the danger of EI consultants overinflating them by overselling what they can offer. This is very tempting because what is on offer is indeed very powerful. In part because of the combination of numbers two and four of our Five Crucial Attributes of Emotional Intelligence:
2 EI predicts performance.
4 EI is changeable and developable.
Since all consultancy clients are seeking to improve the performance of their organisation, and of its members, that means that what EI has to offer is the Holy Grail: something which affects performance across the board, and which can be changed and developed.
That in a nutshell is the key to what EI consultancy has to offer in terms of content. But it also has something unique to offer in terms of process, and this is best explored in terms of the KASH model. This model proposes that there are four determinants of the level of performance, which are:
K nowledge
A ttitudes
S kills
H abits.
This means that any programme of change which is aimed at enhancing performance levels needs to address all of these aspects. But that is not what happens. The vast majority of organisational change programmes focus almost entirely on knowledge and skills, and ignore attitudes and habits. This is why so many developmental training programmes have only limited success.
EI consultants, on the other hand, are aware of the importance of attitudes (both Self Regard and Regard for Others, and the eight Principles of Emotional Intelligence) and habits; they have the knowledge and skills (and the attitudes and habits!) to tackle them; and they address their efforts largely to these aspects. Consequently, not only is EI based consultancy setting out to change things which have a determining effect on performance level, but it sets out to do so in a way that will work.
However, and this is where the danger of overselling comes in, there are two serious drawbacks about trying to change attitudes and habits.
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(1)
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It takes time. Many of the emotional and personal habits that are the likeliest candidates for change will have been in place since childhood, and cannot be changed overnight, whereas you can impart knowledge and skills much more rapidly. As a rule of thumb, we take it that to change one piece of habitual behaviour (with its attendant feeling and thinking) will take about three weeks of repetition of the new behaviour: that will be enough to change the default setting (in computer speak) so that the new behaviour is unconscious and automatic, just as the old one was. During the three weeks of changeover, particularly at the beginning, the new behaviour will seem strange and artificial, and far from being unconscious it will need attention and energy, so only one piece of behaviour change can be tackled at a time. And of course a given aspect of our emotional intelligence may be expressed in a variety of behaviours, some of which will each need to be addressed separately. People will vary in the time they take to make significant changes: some will see the light and change rapidly, others will be unconsciously resistant and will have to work doggedly through a series of behaviour changes.
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(2)
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This brings us on to the second drawback. Changing attitudes and habits is entirely dependent on the readiness and willingness of the person concerned. Any training in this area needs to be facilitative rather than instructional in nature. And the motivation of the person concerned is much more likely to be enhanced by one-to-one individually aligned interventions which allow for the development of rapport, rather than by group work. For this reason, and because everybody is different and will need to do different things and have different input to help them in the process of developing their emotional intelligence, one-to-one work, such as a coaching relationship, is likely to feature somewhere in the process. The implication for the art of EI consultancy is that skilful facilitation and coaching need to be part of the toolkit.
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Consultancy clients, and I acknowledge that this is a little unfair on some of the more sophisticated ones, tend to want guaranteed results, and to want them by yesterday. The temptation is to respond to what they want and offer guarantees where none are possible, and to agree to an unrealistic timescale. It is important to bear in mind what we have been looking at, and to take into account that:
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(1)
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Changing attitudes and habits takes time.
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(2)
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You can take a horse to water but you cant make it drink. However skilled the consultant is as a facilitator, some people will choose not to change in the direction the organisation would like. Guarantees of specific outcomes in particular cases are therefore not possible.
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(3)
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One-to-one work will probably be needed, and this is relatively time-consuming, and relatively expensive compared with group training.
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It follows that introducing emotional intelligence in a systematic way to an organisation, is not a quick or a cheap fix. But the benefits are likely to be across the board and substantial. Provided the organisation is ready for it. A particular point that EI consultants will need to address, using their Other Awareness, their Flexibility and their Goal Directedness, is how the organisation and its members are likely to respond to such a programme of organisational change, and whether any preliminary work needs to be done about response to change. A lot of this will depend on the organisation's previous experience, if any, and response to, programmes of culture change within the organisation.
One aspect of EI consultancy which I have not touched on yet is measurement. This is pretty crucial as it allows us to assess what needs to be done, to intervene in an appropriately directed way and to measure progress/achievement: the first and third of the Five Crucial Attributes of Emotional Intelligence are:
1. EI is multifaceted.
3. EI is measurable.
But not all measures are equal, as my articles on measurement in e-zine numbers 2 and 3 (March and April 2005) explained. Luckily in the Individual Effectiveness questionnaire and the Team Effectiveness questionnaire we have measures which lend themselves to being used in an empowering way, rather than involving the belittling process of most psychometric testing. They both, too, have the advantage that merely completing the questionnaire is an intervention in itself in that it invites the respondents to consider the issues being explored. Feeding back results, and exploring them with the respondents, develops the process. Team responses to discussion of TEq results tend to be very productive in terms of identifying what the necessary interventions are, and of generating willingness to undertake them. Probably a skilled team consultant could gather the same information over three days of interviews, but the use of the TEq saves both consultant time and management time. Exploration of IEq results at least allows an individual to focus their self development energies, and at best it can prove a life-changing experience, profoundly deepening the individuals self knowledge and self acceptance.
A word here about using the 360 degree version of the IEq. Because the IEq 360 degree version is abbreviated and not time consuming, it can routinely be used to validate the IEq itself. From the consultants point of view, this is a relief, because it provides the easiest way of dealing with the potentially most difficult kind of individual respondent. We have noticed the importance of Self Regard within EI as a whole, and the most tricky sets of responses come from those who have an underlying, if unconscious and unadmitted, sense of low Self Regard, but who cloak this by adopting the Im OK Youre Not OK life position. This will usually be apparent to the consultant, despite their high score on Self Regard, because their Regard for Others, and consequently their Relative Regard, will be low. Such people, however, tend to be pretty defended, and to be resistant to taking in negative feedback from others. Nonetheless, it will be difficult for them to deny the reality of a 360 degree which is at variance with their own self assessment in Scale 16, and this may provide the impetus for them to reconsider their view of themselves. It is particularly important in such cases that respondents to the 360 degree are reassured before they complete it that their responses will be anonymous and not identifiable to them, and that all attempts by the ratee to discover how individual raters assessed them are resisted.
One question which EI consultants in particular have to address is whether to go into a particular organisation explicitly flying the banner of emotional intelligence, or whether to offer generic performance improvement in terms of self management and relationship management. It is hard to lay down general rules about this: it is up to the skill of the consultant and his/her knowledge of the particular circumstances. What is more important is that the work gets done, rather than the particular name it is initiated under.
An issue which EI consultants share with management consultants in general is where to start, what level to go in at. There is a particular difficulty here in that senior management will often assume that they are emotionally intelligent (because they are senior) and that the interventions need to be directed further down the hierarchy, towards middle and junior management. The more they believe this, the less it is likely to be true! It is usually best to start at the top, if you have the in to do so. If not, it is often helpful to start a pilot scheme in a particular corner of the organisation: if all goes well, the success of that will be the basis for spreading EI promotion more widely.
EI consultants need to bear in mind the three levels at which one can assess the level of functioning in terms of emotional intelligence, and at which one can intervene: individual, team (including leadership) and organisation. There is an almost infinite variety of ways in which intervening at these three levels can be related and programmed. Often one level will enhance the other. For example, doing a TEq on a board of directors first will often lead to suggestions that each should do the IEq, and then when the board level interventions have been completed, they will likely want to address the extent to which the whole organisation is run in an emotionally intelligent way. Conversely, one can start by having team members complete IEqs and often that will lead to a suggestion that they should then complete a TEq on the team as a whole. Again, there are no hard and fast rules: it is down to the skill of the consultant to respond to the inclination of the client and the particular circumstances of the organisation.
In terms of defining the focus of a piece of EI consultancy, it is a common pattern that the client presents with a problem of relationships (e.g.,Sales and Accounts are at war) with the expectation that the interventions will be at the inter-group relationship level. Often, however, it is important to bear in mind the direction of the causal arrows in our four part model.

The symptoms may be at the Relationship management level, but in order to deal with them, it is often necessary to address Self management, Awareness of others, and indeed Self awareness, from which everything else springs.
Finally, a reminder and a word of warning. The last of our Five Crucial Attributes of Emotional Intelligence is:
5. EI is an aspect of the whole person.
What this means is that it is not a bolt-on addition. If someone changes the level of their functioning in terms of emotional intelligence, they themselves are changed, both at home and at work, at weekends as well as 9-5. Furthermore, feelings are a core part of our identity, and something we tend to feel pretty tender about. It therefore behoves all EI consultants to work in a respectful and professionally careful manner, to facilitate the respondent to go where they want to go, and not to instruct them as to where to go.
In order to be able to do this, since the consultant is being paid by the organisation, not the individual respondent, it is important to be very clear about the elements of this three cornered contract before the work begins, so that each party knows where they stand, for example in regard to confidentiality.
The process of helping people enhance their emotional intelligence can be an exciting and a moving one, and in the process respondents may share things, and themselves, with the consultant in a way that it is a privilege to receive. The only down side of this is that sometimes in the process individual respondents may go through a period of emotional distress, and/or may discover that they need professional help to sort themselves out. This does not mean that an EI consultant needs to be a trained psychotherapist. What they do need is (1) to be able to recognise when they are reaching the limits of their competency and they need to refer on, (2) to know who to refer the client to, or at least how to find out who, (3) to be able to handle the process of referral professionally. Until that point, they just need to remember that they dont have to fix anything, they just have to be there for the client. Active Empathic Listening, which they do need to have in their toolkit, will do the business. After all, that is probably what the trained psychotherapist would be doing too!
© Tim Sparrow 2005
Centre for Applied Emotional Intelligence
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